De La Calle

De La Calle blends Mexican tradition with a modern audience. I crafted packaging, brand identity, website and art direction for a launch video, balancing authenticity with accessibility. Today, the brand reaches Whole Foods nationwide, showing how culturally grounded design can resonate widely.

Website
Five colorful cans of De La Calle Tepache lined up on a counter with fresh pineapple, mangoes, oranges, ginger, and ice in the background.
Colorful Tepache beverage cans arranged around two red crates with a pink wall background featuring pineapples, mangoes, and lime illustrations and text 'Frutas Naturales'.
Hands holding a MacBook Pro laptop displaying a website for modern Mexican soda with a can pouring tepache.
Plate with three tacos, refried beans, and Mexican rice, served with lime wedges, chips with salsa, and two cans of De La Calle Tepache beverage on a tiled table.
Two tacos with lettuce, tomato, and meat on a blue plate with lime wedges, next to an open red Tepache beverage can on an orange tiled surface.
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